![]() Psychologist and author Joshua Coleman told USA Today that while “on the one hand, it promotes acceptance in the sense that it’s normalising something that does need to continue to be normalised and accepted”, there is also “a kind of annoyance about the rank hypocrisy of some of these companies, which in the past might have actively discriminated against the LGBT community”.įortune magazine has noted that many companies who change their logos in Western countries do not extend this display of support to countries where LGBTQ+ rights are limited. It has become standard practice for businesses to adopt the colours of the rainbow flag for Pride Month, which takes place in June each year.Īnd each year, it’s pointed out that many companies are merely pandering and attempting to profit from Pride Month, a sad phenomenon known as rainbow capitalism. ![]() Though debate rages about Musk’s intentions, many agree his meme is not far off the mark. “The cost of hate speech further erodes basic safety and civility across society.” Rainbow capitalism In a statement following news of his takeover bid, GLAAD president Sarah Ellis said: “LGBTQ people are at disproportionate risk for harassment online and violence in real life,” she added. LGBTQ+ groups have also expressed concerns around Musk’s plan to buy Twitter after he said he would prioritise “free speech”.
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